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Strategic Roadmap Development and Execution

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Strategic Roadmaps

Sample Strategic Initiatives

Return to Profitability Assessment - Question 1 of 10

Clarity of Target Market

Clarity of Target Market - Question 100 of 3

How clearly and specifically are your prospective customers defined?

The business tries to market to everyone.

Prospective customers are not defined very clearly and specifically so less than 10% of marketing dollars are focused only on true prospective customers.

Prospective customers are defined clearly and specifically enough that only 10-25% of marketing dollars are focused only on true prospective customers.

Prospective customers are defined clearly and specifically enough that 25-50% of marketing dollars are focused only on true prospective customers.

Prospective customers are defined very clearly and specifically so that more than 50% marketing dollars are focused only on true prospective customers.

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