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Business Exit Preparation Assessment - Question 1

Clarity of Target Market

How clearly and specifically are your prospective customers defined?

The business tries to market to everyone.

Prospective customers are not defined very clearly and specifically so less than 10% of marketing dollars are focused only on true prospective customers.

Prospective customers are defined clearly and specifically enough that only 10-25% of marketing dollars are focused only on true prospective customers.

Prospective customers are defined clearly and specifically enough that 25-50% of marketing dollars are focused only on true prospective customers.

Prospective customers are defined very clearly and specifically so that more than 50% marketing dollars are focused only on true prospective customers.

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